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   FRANK SCOBLETE'S WISDOM - WEEKLY ARTICLES BY FRANK SCOBLETE
Craps Training

Systems, Systems Everywhere!

If you tool around the Internet or get a massive number of mailings from casino gurus (as I do) trying to sell their foolproof betting systems, you will note several common denominators. The pitches are long, with paragraph after paragraph extolling the virtues of their products. The pitches will have anecdotal evidence by rather strange-looking people saying that these betting systems have made them rich beyond their wildest dreams. They will usually have an explosion of color as well.

Many of these pitches will explain that the seller of the system has retired from playing and now wants to share his secret betting system with the world - for a decent fee, of course. That fee can range from $39.99 to hundreds of dollars. Some will claim that they want to destroy the casinos once and for all.

Naturally, this selling technique is no different than any extended pitch by even reputable companies as a company has to break down the initial resistance to the product, then sell the individual the reasons why the product must be bought by anyone intelligent enough to see how great the product is, and then the pitch leaves you with the question, "Shouldn't I buy this?"

Just check out all the drug advertisements on television and you can see that the pitches are all geared to you wanting to use this drug because it might save your life. Unfortunately for drug advertisements, they have to state the side effects as well. Weirdly enough one of the side effects of one of the sleeping pills being advertised is drowsiness. Huh? Isn't that the purpose of a sleeping pill?

Now back to the phony gambling systems sellers. Boy do they use bold lettering and CAPITALIZATION to try to get their points across. The idea behind this method of writing is to emphasize the positive things that the product possesses because some people don't bother to read the whole advertisement but will be drawn to the capitalizations and bold lettering. These alone can almost sell the product.

All of us in the gambling industry know that there are no foolproof betting systems that can make people millions of dollars for a small investment - or any investment for that matter. Betting systems can't give you an edge at casino games - period.

But I thought it might be instructive to see how a system seller might launch a campaign for another area of human endeavor using the same tried and true methods. So here goes:

    You Can Be a Doctor in Just ONE DAY!

    Are you sick of being sick? Do you find it hard to get a doctor when you need one? Is your health important for you? Then you will definitely want to discover the new, high octane, Super Secret to becoming a fully qualified doctor - in just ONE DAY!

    That's right, you'll be able to TREAT YOURSELF when you get sick! You'll be able to treat your family members, your friends, and your acquaintances. What's more, you will finally get the RESPECT you deserve from people in all walks of life. That's right everyone RESPECTS a doctor and everyone you know at some time or another needs a doctor.

    Won't it be great to be called DOCTOR? Do you realize the respect that the title DOCTOR has? People will look at you differently - restaurants will give you reservations and also the best tables in the house; airlines will upgrade you from coach to FIRST CLASS, gas stations will give you PRIORITY service, and people who laughed at you and called you an idiot will now say, "Wow! I can't believe that [put your name here] is now a FULLY QUALIFIED doctor!"

    Hi, I'm DOCTOR Daniel Damian and I can teach you how to become a RESPECTED professional and do it so fast you'll hear a sonic boom (i.e., a very loud noise). It doesn't matter that you never went to college or that you dropped out of high school or elementary school, or spent time in prison, the incredible techniques I will teach you will allow you to understand all the ins and outs of modern medicine - IN JUST ONE DAY! That's right just one day!

    Many of my students have accomplished their training in less than two hours! Yes, they are now RESPECTED, QUALIFIED, DOCTORS! Just think of that you might become a fully qualified doctor in just TWO HOURS! Imagine the joy your family and parole officer will experience when they see what you have accomplished.

    But you must sign up in the next two weeks because after that I am retiring to the island I bought with the MONEY I made as a fully qualified doctor! You can make that kind of money too!

    Here are some of my students' comments:

    "I can't believe I am a doctor now."

    "I operated on my own heart and you can see I am still here!"

    "Wow-wee, I have treated myself for cancer and I feel just great!"

    "I can't believe how easy it was. I cured my wife's PMS in just two minutes!"

    "I got rid of my headaches and my unemployed son too!"

    Don't you want to experience all the JOYS of being one of the few PROFESSIONALS in our society? There are millions of dropouts; millions of people who are nobodies and losers, but you won't be one of them any longer. You will be a man or woman of STATURE.

    So, Doc Daniel, you say, "What are the costs?" And I say, "It's cheap! Just $49.99 and I can make you a FULLY QUALIFIED RESPECTED DOCTOR!!!"

It would be nice if you could become a fully qualified doctor in one day. It would be nice if you could win bundles of money by charting craps tables, using progressive betting methods both negative ones and positive, watching the flow of the cards, and having stop-loss and stop-win methods. Unhappily, none of these can give you the edge.

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